Here's the situation: a health & fitness app with decent revenue but zero success in paid ads. Meta/Google/TikTok didn't work.

My job is to fix that and scale to $1M/month.

The idea::

Basically, the standard workflow – how I usually do things. The only difference – I'm working outside the product, which limits my options a bit, but still.

I can't name the app, can't show top-performing creatives, and won't reveal any details covered by NDA, sorry. But I can describe the fundamental process – that's what matters.

The niche is tough. I've worked with health and fitness before. And honestly, I wasn't planning to come back – it's too difficult. But challenge accepted.

The team:

UA manager (experience: $5M/month budgets)
Runs campaigns, tests creatives, and builds automation to upload winners and kill losers.

Creative producer (background: ideation + production ops)
Watches trends, runs competitor research, and manages a freelance production team.

Me
Operations, client communication, and building a fully automated AI pipeline:

I believe today this entire process can be automated.

And most importantly, I believe today this is the only right way to work with paid ads.

With today's Meta and TikTok algorithms, you must produce hundreds and thousands of creatives monthly. If you're producing 30-40 creatives per month, you're automatically losing to BetterMe, which tests tens of thousands of creatives per quarter.

And if you want to win this race, you better produce creatives in volumes comparable to your competitors.

You can't sustain this volume without using AI. And AI must be in your pipelines.

AI has already reached the level where it can fully cover creative production for marketing. And when I say this, I don't mean engagement-bait videos for X, but real performance creatives for paid ads.

Deadline: prepare everything and launch in the first week of June.

If you're interested in this series, please let me know so I understand it's worth continuing: